Nick of Rhyme: For New Jersey’s Nick Javas, the Pepsi Max NFL Rookie Audible is a Rap
One listen. That's all it takes to know for certain that New Jersey rapper Nick Javas has found his calling. Javas is the rap game's preeminent pigskin poet; a football freestyler spitting prose on pros that's guaranteed to keep you hitting replay again and again and again -- not just because you simply can't stop listening, but also because you want to confirm that he indeed just said what…
The Panini America Drool Gallery: A 36-Card Selection of Sweet Black Friday Insert Hits
In case you haven't heard, Black Friday is coming -- and Panini America is ready. For the better part of three solid months, company officials have been feverishly preparing to turn the nation's single biggest shopping day of the year into a bona fide collecting, holiday, too. Beginning next Friday at hundreds of hobby shops across the country, the innovative Panini America…
Black Friday Confidential: More Sneak Peeks from Panini America’s Can’t-Miss Promotion
Nine days from now, Panini America's groundbreaking Black Friday promotion will blossom from an idea into a full-blown phenomenon sure to generate intense excitement in local hobby shops around the country. Anticipation for the program is building by the day as shop owners and collectors find out more about exactly what's inside the exclusive Black Friday wrapper-redemption packs. To be sure, what's inside those black-foil packs…
Panini America’s Black Friday Answers the Question: Whatever Happened to This?
The mounting excitement surrounding next week's revolutionary Panini America Black Friday hobby shop promotion has reached palpable levels. By now, most dealers and collectors know about the program, they just don't know much about what's inside the exclusive Black Friday product. That will change in a big way in the coming days, as Panini America begins pulling the curtain back on…
And the Nominees Are . . . Voting Begins for the Week 10 Pepsi NFL Rookie of the Week
Want to know who gets more excited than Panini America and NFL collectors about NFL Rookie performances each week during the season? Pepsi with its NFL Rookie of the Week initiative. So it comes as no surprise after months of behind-the-scenes work that Panini America and Pepsi would come together to help promote Pepsi Rookie of the Week voting and…
Panini America On Location: The Furious Final Day at the 2011 Toronto Fall Expo
TORONTO, Ontario -- Time flies when you're having fun -- especially north of the border. The 2011 Toronto Fall Expo is winding down its three-day run today, but you'd never know it by looking at the Panini America booth. The company's wrapper-redemption and Box Wars contests are still drawing a crowd. Highlights from Sunday so far include seemingly countless memorabilia…
Panini America On Location Video: Up Close with Wrapper-Redemption Madness
[youtube https://www.youtube.com/watch?v=oTZAzR3-xRk&w=585&h=327] TORONTO, Ontario -- We take you right into the Panini America booth on the 2011 Toronto Fall Expo show floor to witness firsthand the well-documented fabulousness of our wrapper-redemption program. Watch as hardcore hockey collectors bust product after product -- everything from 2011-12 Score to 2010-11 Dominion -- in the name of pulling some downright crazy show-exclusive goodies. (more…)
Panini America On Location: Scenes from a Wild Day Two at the 2011 Toronto Fall Expo
TORONTO, Ontario -- Day two at the 2011 Toronto Fall Expo is in full swing and once again, Canada's most rabid collectors are making elbow room inside the Panini America booth incredibly hard to come by. The more than 1,200 boxes of Panini America product busted by collectors participating in the company's wildly popular wrapper-redemption program on Friday are sure to…
Poetic: Panini America, Puck Daddy Partner for Unique Ryan Nugent-Hopkins Contest
It should go without saying that all of us here at Panini America are huge fans of Greg Wyshynski and his popular Puck Daddy blog over at Yahoo! Sports. (Hey, show us a puckhead that isn't). But Wyshynski is more than just a witty, wired-in and well-respected hockey expert. He's also keen on hockey collectibles. So when we intercepted one of our company's…
NHL Rookies Get Artsy for Panini America’s Unique 2011 Toronto Fall Expo Sketch Cards
You heard it here first: If this newest class of NHL rookies doesn't cut it in the league for some crazy reason, there's always the world of fine art. Indeed, as you'll soon see, many of the top young prospects in the game are as impressive with a Sharpie in their hands as they are with a stick. And beginning Friday at the 2011…