PANINI AMERICA SIGNS MICHAEL PENIX JR. TO EXCLUSIVE AGREEMENT

September 07, 2023

University of Washington QB is the Latest Star Athlete to Join the Panini Roster

Irving, TX – Sept. 7, 2023 – Panini America, the world’s largest sports and entertainment collectibles company, has announced an exclusive, multi-year partnership with Michael Penix Jr., one of the nation’s top quarterbacks and a 2023 Heisman Trophy candidate.

Panini’s partnership with Penix Jr., who had a record-setting season for the University of Washington Huskies in 2022, includes exclusive autographed trading cards. Penix Jr. will also be featured in Panini’s Collegiate and NIL products this fall, as well as select Panini marketing activations.

The first Panini product for Penix Jr. will be an Instant Card celebrating his 2023 season debut, where he threw for 450 yards and five touchdowns in leading Washington to a 56-19 win over Boise State. The card will be available at Panini’s website.

“Michael has clearly emerged as one of the country’s top football players and is a natural fit to join the growing Panini athlete roster,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “We look forward to working with him and offering his exclusive products to fans.”

Penix Jr. joins the likes of University of Texas quarterbacks Arch Manning and Quinn Ewers, USC wide receiver Zachariah Branch, top MLB prospects Dylan Crews and Paul Skenes, 2023 NBA Draft Picks Amen and Ausar Thompson, 2024 NBA prospects Matas Buzelis and Ja’Kobe Walter and 2025 NBA prospect Tre Johnson as athletes who have recently joined the Panini family.

About Panini America

Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, UFC, WWE, College, Disney and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

Panini has distribution channels in more than 150 countries and employs a staff of over 1,200. For more information visit us at www.paniniamerica.net, www.paninigroup.com or
http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.

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Holden Hill, Taylor Strategy

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