A Starry, Starry Night: Go Behind the Scenes at the 2017 Panini VIP Party (Gallery)

CHICAGO -- On a postcard-perfect Saturday evening in late July, right there in the heart of Chicago's Fulton Market district, the stars came out (and kept coming out, it seemed) as Panini America's sixth annual National VIP Party delivered another one of those remember-where-you-were-when kind of nights that have become the marquee event's calling card. The electricity was palpable. The…

Panini America Box Wars Electrify the 2017 National Sports Collectors Convention

ROSEMONT, Ill. – It was hard to miss the constant energy flowing at the Panini America booth throughout the 2017 National Sports Collectors Convention -- and hundreds of collectors helped spike the buzz daily during the Box Wars contests that yielded some truly unique prizes. The Box Wars crescendo came Saturday afternoon when Matt Shelton of Lansing, Mich., walked away…

VIP Views: A Veteran and Rookie Talk About Panini America’s Biggest Night of the Year

ROSEMONT, Ill. – From the swag and exclusive cards to the star athletes, few events in the hobby world compare to the annual Panini America National VIP Party. Saturday’s night exclusive get-together figures to uphold the tradition established by Panini in 2012 of staging an unforgettable night filled with surprises for collectors lucky enough to secure a ticket. The bar…

Youth Movement Drives Panini America on the Second Day of the 2017 National

ROSEMONT, Ill. – They lined up early and walked away happy from Panini America’s Kids Case Breaks which made their enthusiastic return to the National Sports Collectors Convention on Thursday. When the dust settled after Ultimate Box Breaks' Bryan Gavin tore through cases of 2016-17 Select Basketball and 2017 Prestige Football, the only thing more abundant than big hits were…

Setting the Tone: Panini America Kicks Off 2017 National with Excitement Aplenty

ROSEMONT, Ill. – The Chicago area once again became the center of the sports card and memorabilia universe on Wednesday with the opening of the 38th National Sports Collectors Convention -- and Panini America took its place at the heart of it all. Panini's dynamic set is traditionally a can’t-miss place to visit at the National. This year is no different…

The 2017 Panini VIP Party: What’s Inside the Packs and How You Can Get a Ticket

For most collectors who attend the National Sports Collectors Convention every summer, the industry’s marquee consumer event is essentially a five-day celebration of collecting passion. But during each of the last five years, Panini America has breathed new life into that celebration with its exclusive — and quite breathtaking — National VIP Party.  Anyone lucky enough to have attended the Panini America National VIP Party…

Panini America Peeks Wrapper Redemption Details, Mem, Autos for 2017 National

With the 2017 National Sports Collectors Convention set to kickoff Wednesday afternoon in Chicago, you can trust that Panini America officials have once again pulled out all of the stops to create a special show-exclusive card set available through the company’s popular wrapper-redemption program at the show. We’ve shown you some early glimpses of what this year’s set includes and those previews will continue in earnest…

Free Kids Breaks, Country’s Top Breakers to Fill Panini America Booth at 2017 National

From the time the 2017 National Sports Collectors Convention opens its doors next Wednesday afternoon until the show closes for business on Sunday evening, Panini America’s corporate booth once again will be the place to be. Annually the National’s most interactive, engaging and energetic corporate exhibitor, Panini America plans to steal the show one more time this year in Chicago. While many collectors will flock to…

Panini America’s Parallel Universe Ready to Shine at the 2017 National (Gallery)

The highly anticipated 2017 National Sports Collectors Convention will open its doors next Wednesday for a special sneak peek engagement to kick off the annual five-day extravaganza that celebrates the best and brightest the sports collectibles industry has to offer. Once again this year, Panini America plans to steal the show with a flurry of must-see activities inside the company’s engaging, energetic and marquee-attraction…

Panini America Returning Live Redemption Trade-Up Program to the 2017 National

Panini America officials are proud to announce that the company will once again conduct its Live Redemption Trade-Up program on location during next week’s 2017 National Sports Collectors Convention in Chicago. Back by popular demand for the sixth straight year, the unique initiative will be conducted live at the Panini America booth and will afford those collectors in attendance holding multiple outstanding redemption cards FOUR MONTHS OLD OR OLDER…
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