Panini Noir Basketball is a Sweet Treat

Halloween is just around the corner, and with it comes everyone’s favorite aspects of spooky season. From scary movies to fun costumes, people everywhere love going all-out for their favorite eerie holiday. However, we’d be remiss not to mention arguably the best part. Well, trick-or-treating, of course! Fortunately for you, we’re feeling generous at Panini and are letting you trick-or-treat…

Don’t Let Panini’s Flux Basketball Go Over Your Head

There are plenty of things that go over your head: Planes, kites, complicated jokes. Panini America's Flux Basketball should not be one of those dome-topping things. With eye-catching inserts, low-numbered gems and a deep collection of sleek parallels, 2022-23 Flux Basketball is not a product you want to miss. Don't forget to look up soon — the product's release date…

Noir Basketball Puts the Spotlight on the NBA’s Brightest Stars

From lighting to blocking to direction, Hollywood movies do all they can to make sure the star is in the middle of the shot. Panini America took a page out of Tinseltown's toolbox for its 2022-23 Noir Basketball release. The flashy program boasts beautiful designs ripe for the silver screen. With vibrant colors, spotlight focusing and background blurring, you're sure…

AVAILABLE FRIDAY (4/7) | 2021-22 Eminence NBA Basketball (HOBBY)

RELEASE DATE:  Friday, April 7th at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  22_Contenders_FB_Hobby_PIS DETAILS:   It's the biggest, most extravagant product the Hobby has to offer - the Eminence brand is back!! Eminence NBA Basketball returns with a checklist of content that will stop you in your tracks. Every card is low-numbered, every card is a high-end, premium build -…

AVAILABLE TOMORROW (2/2) | 2022-23 Hoops NBA Basketball Premium Box Set ONLINE EXCLUSIVE

RELEASE DATE:  Thursday, February 2nd at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  22-23HoopsBK_PIS_PremiumBoxSet DETAILS:   Hoops, being the first basketball set produced for each new NBA season, has evolved into quite the Hobby darling. For those collectors with an insatiable thirst for Hoops Basketball products, we introduce 2022-23 Hoops NBA Premium Box Set! There's two big selling points for…

AVAILABLE WEDNESDAY (1/25) | 2021-22 Mosaic NBA Basketball (HOBBY)

RELEASE DATE:  Wednesday, January 25th at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  21-22_MosaicBK_PIS_Hobby DETAILS:   Mosaic Basketball is back and 2021-22 Mosaic NBA Basketball is a banger! Chase the traditional gold /10 and black 1/1 parallels, as well as a variety of additional parallels including the NBA 75th Anniversary! The collector-favorite Stained Glass insert set is back, as well…

Ep #55 of Going Direct is live! Basketball Brand Manager Brandon Kennedy | 2021-22 Immaculate Basketball Box Break

DETAILS: 2023 has already been a busy year for Panini product releases, so we wanted to have another Brand Manager come in to talk about releases we  have to look forward to! Panini Basketball Brand Manager, Brandon Kennedy, joins us to discuss upcoming releases and crack open a new box of 2021-22 Immaculate Basketball! Also a notable appearance made by…

DROPPING TOMORROW (1/18) | 2021-22 Immaculate NBA Basketball (Hobby)

RELEASE DATE:  Wednesday, January 18th at 12pm (CST) at the Panini Direct Store PIS DOCUMENT:  21-22_ImmaculateBK_PIS_Hobby DETAILS:   Each year there's a short list of drops that captures the attention of every basketball collector in the Hobby. Immaculate NBA is one of those products on that short list! 2021-22 Immaculate NBA Basketball is absolute fire with stellar memorabilia and autograph content. Chase…

AVAILABLE WEDNESDAY (1/11) | 2022-23 Hoops NBA Basketball (HOBBY)

RELEASE DATE:  Wednesday, January 11th at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  22-23HoopsBK_PIS_Hobby DETAILS:  I love Hoops Basketball! I remember when the first Hoops product was released, in 1989, and it changed the entire landscape of Basketball cards! I'll never forget that year, the David Robinson rookie card (holding his jersey) was the most sought-after hit of the…

AVAILABLE WEDNESDAY (12/14) | 2021-22 Contenders Optic Basketball (HOBBY)

RELEASE DATE:  Wednesday, December 14th at 11am (CST) at the Panini Direct Store PIS DOCUMENT:  21-22_ContOpticBK_Hobby DETAILS: Contenders Optic is one of my favorite products of the year! It's a quick rip (six cards per box) and the autographs are often on-card! So with no further adieu, I'd love to announce the release of 2021-22 Contenders Optic NBA Basketball! Chase…
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