Prestigious Premiere: Panini America Peeks Top 2013 Prestige Football Rookie Cards

It's quite remarkable, when you think about it, that a dedicated team of Panini America officials needed less than one week to sift through the thousands of photographs taken by multiple photographers during the 2013 NFLPA Rookie Premiere, select just the right ones, get them clipped, cropped and color-corrected and then placed into the upcoming 2013 Prestige Football release. That result…

Paternal Pigskin: Panini America Previews 2013 Father’s Day Football Content

As the calendar rapidly ventures toward the month of June, there are any number of collecting developments taking place on the various fields of play that we so adore. The NBA Playoffs and NHL Playoffs are reaching their dramatic final stages, the buzz is still intact from the recently completed 2013 NFLPA Rookie Premiere and the baseball season is steadily…

Teaser Gallery: Panini America Cracks First Box of 2013 Score Football Hobby Jumbos

I just plowed through a sizable chunk of late-afternoon clock mining one massive box of Panini America's hot-off-the-presses 2013 Score Football Hobby Jumbos -- and I'm a better man and hobby marketing manager for the experience. When my 10th and final pack was opened and its contents revealed, I came up with four simple words to summarize my own thoughts on…

Panini Peek: 2013 Rookies & Stars Football

So much about collecting has changed since the venerable Rookies & Stars Football brand first hit the scene back in 1998. Thriving for 15 years in any industry is a remarkable accomplishment by itself, but doing so in the hyper-competitive, hyper-creative sports card hobby is worthy of a lifetime achievement award. But when Panini America releases 2013 Rookies & Stars Football…

Super Saturday: Panini America, NFL Youth Win Big at 2013 NFLPA Rookie Premiere

PASADENA, Calif. -- Perhaps Panini America Vice President of Marketing Jason Howarth said it best during a sun-drenched interview with NFL.com's Crystina Poncher on the pristine Rose Bowl field Saturday afternoon: "The NFLPA Rookie Premiere is our Super Bowl," Howarth said. In so many ways, Howarth nailed it. Indeed, when it comes to the 2013 NFL trading card season, there…

The Essential Primer: Panini America at the 2013 NFLPA Rookie Premiere (Gallery)

One of the most important four-day stretches on Panini America's 2013 calendar kicks off tomorrow in Los Angeles at the 2013 NFLPA Rookie Premiere. One of the sports card hobby's marquee events, the actual 2013 NFLPA Rookie Premiere takes place Saturday inside the historic Rose Bowl. But the three days prior to that are filled with meaningful activities, too. A…

Huge Score: Panini America Prepares Retail Edition of 2013 Score Football (Gallery)

That uproarious outburst you hear that sounds something like euphoria mixed with celebration is most likely coming from the far back corner of Panini America HQ, where the company's NFL Product Development team is -- at this very moment -- putting the finishing touches on the Quality Control process for the retail edition of 2013 Score Football. Cause for celebration?…

Panini Peek: 2013 Momentum Football

Panini America officials struck a favorable collecting chord last season with the bold reintroduction of the Momentum brand in 2012 Momentum Football. The hit-per-pack product resonated with collectors on many fronts, but perhaps none was as well-received as an RPS Rookie Card that was clearly designed for maximum impact. The good news for late-July's release of 2013 Momentum Football? The…
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